Month: October 2004

American Airlines is…

American Airlines is reducing its business class fares to the US in a bid to shore up its international business. The offer is supported by a press and outdoor advertising campaign carrying the strapline ‘America Reduced’. The ads, created by McCann Erickson, use iconographic images of America, from taxis and fire hydrants to hot dog […]

Brands need to make more of visual identity

Alan Mitchell wrote compellingly about the crisis in marketing (“Damn the blast…”, MW October 14), and it’s easy to spot the multitude of campaign-led marketing strategies that fall foul of his “sledgehammer” approach. As the touchpoints of brand with consumer multiply, so does the potential to turn people off, if you fail to be relevant […]

Tate & Lyle unveils ‘light’ sugar variant

Tate & Lyle is responding to increasing fears over obesity by launching Tate & Lyle Light, a product that has 33 per cent less calories than ordinary sugar. It is talking to advertising agencies about developing a £3.5m launch campaign when it

Boymeetsgirl completes management buyout

Boymeetsgirl has completed a management buy-out, headed by Andy Law and Chris Chalk, from its corporate backers IPG and Springer & Jacoby. The agency says it has retained all its clients.

Nestlé reports flat sales

Nestlé has reported flat sales of SFr64.6bn (£29.3bn) for the nine-month period to September 2004. It saw a 2.9 per cent underlying growth in the third quarter, which led to a rise of 4.5 per cent in organic growth for the nine months.

McCann scoops £2m Burton’s task

Burton’s Foods has appointed McCann Erickson to handle the £2m advertising business for Jammie Dodgers. The decision follows an extensive review of the Burton’s portfolio and its agencies. The agency pitched against four undisclosed agencies to win the business, although it is not thought that incumbent Saatchi & Saatchi was involved. The company has also […]

Coca-Cola’s volumes drop

Coca-Cola’s volumes dropped three per cent in North America and Europe in the third quarter of this year. The drops were compensated for by growth in other territories to give a worldwide volume rise of one per cent.

Samsung new marketing chief to start in January

Samsung Electronics has announced that its new chief marketer, Gregory Lee, will not take over the role until January, increasing speculation that the company’s global advertising review will not be completed until that time. The pitch is between WPP Group, Publicis Groupe and incumbent Interpublic.

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