Northern Foods revamps marketing team

Northern Foods has a completed a review of its marketing team following the recent reorganisation of its business units into three divisions; ambient, frozen and chilled.

The company, which makes branded and own-label food products, is retaining its three key marketing directors, Paul Reenan, Simon Smith and Gary Johnston, with the roles of Reenan and Smith being extended.

Reenan, who was previously marketing director for frozen pizza brand Goodfellas, will now handle marketing for the entire frozen division, which also includes the Dalepak and Hollands brands. Reenan joined Green Isle Foods, which is owned by Northern Foods, seven years ago and was previously a brand manager at the company. He has also worked for Kraft Foods.

Smith, previously marketing director for biscuits, is now marketing director for ambient foods, although he will still be responsible for both branded and own-label products. Gary Johnston, marketing director for Pork Farms and Bowyers, has retained his role and title. It is understood that the marketing directors are looking to develop their teams and strategies.

The restructure at Northern Foods follows a year of tough trading for the company. Chief executive Pat Driscoll has been streamlining the business and has axed a number of senior positions as well as announced plans to close two factories.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here