Volkswagen appoints sales chief

Volkswagen Group has promoted Georg Flandorfer to take control of sales and marketing for its core Volkswagen brand worldwide.

As the Volkswagen brand board of management member responsible for sales and marketing, Flandorfer will report directly to Volkswagen Group chairman Bernd Pischetsrieder.

Flandorfer, an Austrian, takes the position of Detlef Wittig, who moves to become chairman of Skoda Auto in the Czech Republic. Skoda is owned by Volkswagen, along with the Audi, Bentley, Bugatti, Lamborghini and Seat marques.

Earlier this year, Pischetsrieder appointed former Mitsubishi Europe president Stefan Jacoby to the VW board to oversee sales and marketing across its portfolio of brands (MW March 11).

Volkswagen’s brand strategy has been questioned following poor sales of the Phaeton, a luxury Mercedes rival retailing for up to &£60,000, and a lukewarm reception for the fifth-generation Golf.

Volkswagen will launch a GTI version of the Golf in November, with sales in the UK starting early next year. The company will also launch a replacement for the Passat executive saloon in 2005, which will be followed by a coupé convertible. The cars feature a new design identity based around a large and distinctive “W”-shaped front grill.

A slump in sales has forced Volkswagen to announce cost-cutting plans and it is locked in pay negotiations with unions in Germany.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here