Coca-Cola Great Britain rolls out ‘slimline’ Diet Coke format

Coca-Cola Great Britain is to roll out its ‘slimline’ 250ml Diet Coke format to Compass Travel outlets, Superdrug, T&S One Stop stores and Total Final Elf garage forecourts. The roll out will be supported by a tie-up with homeless charity Shelter and exclusive designer cans. The format was originally trialled in Boots stores (MW April 15).