Fantasy League appoints Aura Sports to sales role

Fantasy League has appointed specialist digital sports agency Aura Sports to handle third-party sales and sponsorship rights for all its online products.

Fantasy League launched its now-famous football management game in 1991, and has added versions covering Formula One, golf, tennis, rugby, cricket and horseracing, as well as share-dealing, music and celebrities. It has more than 1 million players worldwide, with 250,000 regular players in the UK.

In 1999, the company launched Schools Fantasy League, a Government-approved learning resource within Curriculum Online, which currently has over 75,000 players in 1,200 schools across the UK.

Aura Sports managing director Paul Wright points out that the Fantasy League concept is “a real phenomenon and a perfect fit for the internet”. Furthermore, players have to access the sites on a regular basis in order to keep an eye on how their teams are doing, optimise their player selection and trade players. This offers enormous potential for “appropriate brands to communicate with potential customers in a fun and interesting environment”, says Wright.

Fantasy League has deals with a number of leading companies and brands, including The Daily Telegraph, The Times, The Guardian, BT Openworld, Barclaycard, Vodafone, the BBC, Granada Media Group and MSN.

Aura Sports handles rights for a number of football clubs, including Manchester United and Chelsea, and the Professional Footballers Association website. Earlier this year, BSkyB took a minority stake in the company, which expects significant growth in the run-up to the 2006 World Cup in Germany.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here