Flextech is to launch a channel specialising in reality and entertainment television, called Living TV 2. The channel is a brand extension from the existing Living TV channel and will be aimed at 16- to 44-year-old women.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
