IPC listings magazine TV & Satellite Week has added a digital version, which can be bought and viewed online.
IPC listings magazine TV & Satellite Week has added a digital version, which can be bought and viewed online. It is not just a static version of the print magazine, however: interactive features allow readers to view open embedded audio and video content, search text, archive issues on their PCs and access links to websites.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.