Littlewoods Stores trials concessions with Adams and Cargo
Littlewoods Stores, the retailer owned by the Barclay brothers, is trialling concessions with Adams Chidrenswear and Cargo HomeShop.
Littlewoods Stores, the retailer owned by the Barclay brothers, is trialling concessions with Adams Chidrenswear and Cargo HomeShop.
FCB London has struck an alliance with Bournemouth University’s School of design, engineering and computing, giving marketing and communication advice in exchange for technical and production expertise with a view to helping develop new product ideas for brand manufacturers.
Sainsbury’s has appointed Cogent managing director Mike Rayner as a consultant project manager managing the brand marketing team on a day-to-day basis.
Kitcatt Nohr Alexander Shaw has created a campaign for Virgin Holidays, using blocks of colour, rather than images of sun and sand, to evoke holiday memories. The campaign uses outdoor, radio and ticket barriers and media is being handled by Manning Gottlieb OMD.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.