Littlewoods Stores trials concessions with Adams and Cargo
Littlewoods Stores, the retailer owned by the Barclay brothers, is trialling concessions with Adams Chidrenswear and Cargo HomeShop.
Littlewoods Stores, the retailer owned by the Barclay brothers, is trialling concessions with Adams Chidrenswear and Cargo HomeShop.
FCB London has struck an alliance with Bournemouth University’s School of design, engineering and computing, giving marketing and communication advice in exchange for technical and production expertise with a view to helping develop new product ideas for brand manufacturers.
Sainsbury’s has appointed Cogent managing director Mike Rayner as a consultant project manager managing the brand marketing team on a day-to-day basis.
Kitcatt Nohr Alexander Shaw has created a campaign for Virgin Holidays, using blocks of colour, rather than images of sun and sand, to evoke holiday memories. The campaign uses outdoor, radio and ticket barriers and media is being handled by Manning Gottlieb OMD.
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Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.