Premiership seeks social work backer

The FA Premier League is searching for its first headline community sponsor in an effort to beef up its education, community and social inclusion work.

The league is looking for a large packaged goods brand to help push educational messages and fund initiatives in local communities across the UK. The sponsorship deal is expected to be worth several million pounds a year. Last month, the Premier League appointed Emma Joussemet as its head of corporate and community affairs.

The model is thought to be similar to the sponsorship deal between the LTA and Procter & Gamble’s Ariel brand.

The community partner is expected to have access to Premier League players to support the campaign. The work will have a range of aims, say Premiership sources, including involvement in fields not traditionally associated with football players – such as encouraging literacy and numeracy.

The Premier League already involves headline sponsor Barclays in community work. Barclays agreed to back the proposed community coaching programme when it signed its &£57m deal last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here