The Rugby Football League has confirmed that Gillette will be the title sponsor of the 2004 Rugby League Tri-Nations tournament, in a one-year, six-figure agreement. The Gillette brand will also be worn on the Great Britain shirt.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.