Saatchi & Saatchi…

Saatchi & Saatchi has created a hard-hitting television campaign for children’s charity NSPCC to highlight the isolation of abused children.

Saatchi & Saatchi has created a hard-hitting television campaign for children’s charity NSPCC to highlight the isolation of abused children. The ads show an eight-year-old girl being manipulated by her abuser, as a puppet is by a ventriloquist. The child is left powerless and unable to communicate her predicament to others, highlighting the effects of child abuse rather than the act itself. The ads are part of its autumn ‘Someone to turn to’ campaign, the latest instalment of its long-running and controversial Full Stop campaign. It will include a telephone number asking people to help the charity by donating. The 60-second ads break on October 14. Media buying and planning is by Zenith Optimedia.

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