The Sun, in a deal with clothing manufacturer Le Coq Sportif, is to produce a replica football kit to sell to fans of its daily football comic strip, The Premier, later this month.
The shirt will feature the logo of The Premier’s sponsor, mobile network 3, as worn on the shirts of the comic-strip players.
The Premier was launched in The Sun in September 2003 and features the footballing exploits of fictitious team Red Park City. The team is managed by a cartoon version of real-life former England manager Terry Venables. The shirts will be sold through The Sun’s website, which also features the comic strip.
Sun associate editor Geoff Webster says: “This is ideal for people who go in for replica shirts,” adding that the shirt will be competitively priced – “nothing like what you’d pay for a Manchester United shirt”.
The Premier replaced long-running football strip Striker in The Sun. Striker was sponsored by Virgin Mobile. Mobile network 3 offers football content to subscribers, including videos of all Barclays Premiership goals, Champions League clips and updates from Sky Sports News.