The Sun launches replica shirts for comic-strip football players

The Sun, in a deal with clothing manufacturer Le Coq Sportif, is to produce a replica football kit to sell to fans of its daily football comic strip, The Premier, later this month.

The shirt will feature the logo of The Premier’s sponsor, mobile network 3, as worn on the shirts of the comic-strip players.

The Premier was launched in The Sun in September 2003 and features the footballing exploits of fictitious team Red Park City. The team is managed by a cartoon version of real-life former England manager Terry Venables. The shirts will be sold through The Sun’s website, which also features the comic strip.

Sun associate editor Geoff Webster says: “This is ideal for people who go in for replica shirts,” adding that the shirt will be competitively priced – “nothing like what you’d pay for a Manchester United shirt”.

The Premier replaced long-running football strip Striker in The Sun. Striker was sponsored by Virgin Mobile. Mobile network 3 offers football content to subscribers, including videos of all Barclays Premiership goals, Champions League clips and updates from Sky Sports News.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here