Times Newspapers is teaming up with The AirMiles Travel Company to offer readers the chance to collect AirMiles in The Sunday Times and The Times. As part of the partnership, AirMiles will sponsor a Sunday Times guide to 20 Hip Cities, to be given away this weekend.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.