Cheetham Bell JWT has created a £10m TV campaign for Reckitt Benckiser’s recently launched Gaviscon Cool antacid. The ad, which breaks on October 18, uses the Irene Cara track ‘What a feeling!
Cheetham Bell JWT has created a &£10m TV campaign for Reckitt Benckiser’s recently launched Gaviscon Cool antacid. The ad, which breaks on October 18, uses the Irene Cara track ‘What a feeling!’ sung by a female traffic officer.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.