Euro RSCG London has launched its first work for frozen food brand Aunt Bessie’s. The brand has joined forces with Heinz Frozen and Chilled Food to support its frozen Yorkshire puddings and roast potatoes in a &£3.5m TV campaign.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.