Nerman Scott to fit out first Bershka store
Newman Scott has been appointed to fit out the first Bershka store, the latest retail brand to be launched in the UK by Inditex, the company behind Zara and Massimo Dutti.
Newman Scott has been appointed to fit out the first Bershka store, the latest retail brand to be launched in the UK by Inditex, the company behind Zara and Massimo Dutti.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.