Ofcom chairman David Currie, speaking at the Royal Television Society’s Fleming Memorial Lecture 2004, said that in the near future non-linear, content-on-demand technology ‘will turn peak time for the broadcaster into any time for the audience… so advertisers will need to develop new techniques for this new world.’
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.