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Lads mag ads cut

Marketing Week

H Bauer is understood to have stopped taking any advertising for its recently launched weekly men’s magazine Cut, as it is rumoured to be gearing up for a relaunch.

The secrets of sensible segmentation

Marketing Week

Alan Mitchell (MW September 30) outlined the idea that delivering outstanding value is the key to success for brands. Tesco certainly manages this and a contributing factor is the way it segments its customers. While segmentation has become something of a mantra within marketing in recent years, there are not many success stories. Having talked […]