RFU signs five-year deal with Sky Sports
The Rugby Football Union has signed a five-year deal with Sky Sports to show international and domestic games.
The Rugby Football Union has signed a five-year deal with Sky Sports to show international and domestic games.
H Bauer is understood to have stopped taking any advertising for its recently launched weekly men’s magazine Cut, as it is rumoured to be gearing up for a relaunch.
Rainey Kelly Campbell Roalfe/Y&R has been reappointed to Accantia’s £7m account after a three year gap during which agencies were appointed on a project basis.
Alan Mitchell (MW September 30) outlined the idea that delivering outstanding value is the key to success for brands. Tesco certainly manages this and a contributing factor is the way it segments its customers. While segmentation has become something of a mantra within marketing in recent years, there are not many success stories. Having talked […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.