RFU signs five-year deal with Sky Sports
The Rugby Football Union has signed a five-year deal with Sky Sports to show international and domestic games.
The Rugby Football Union has signed a five-year deal with Sky Sports to show international and domestic games.
H Bauer is understood to have stopped taking any advertising for its recently launched weekly men’s magazine Cut, as it is rumoured to be gearing up for a relaunch.
Rainey Kelly Campbell Roalfe/Y&R has been reappointed to Accantia’s £7m account after a three year gap during which agencies were appointed on a project basis.
Alan Mitchell (MW September 30) outlined the idea that delivering outstanding value is the key to success for brands. Tesco certainly manages this and a contributing factor is the way it segments its customers. While segmentation has become something of a mantra within marketing in recent years, there are not many success stories. Having talked […]
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.