Virgin Radio

Virgin Radio, the Scottish Media Group-owned station, is launching its first television campaign to support The Pete & Geoff Breakfast Show. The animated campaign, which has been created by Hooper Galton and Studio AKA, includes two executions that feature the presenting duo as two eggs in a miniature studio inside a chicken. The ads aim to appeal to a broad audience in a bid to raise the profile of both the breakfast show and the Virgin Radio brand. It uses a soundtrack of core Virgin artists, such as Keane, Maroon 5 and U2. The campaign breaks in cinemas from October 15 and on TV from the end of the month. Virgin Radio marketing director David Andrews says: ‘We believe this campaign will take Pete and Geoff into the hearts and minds of the British public.’ Media is handled by Starcom Motive.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here