Warner Bros Pictures appoints UK managing director

Warner Bros Pictures International has appointed Peter Taylor as managing director for UK and Ireland.

Taylor joins from Columbia Pictures where he was director of distribution. He replaces Nigel Sharrocks, a former managing director at Grey Advertising, who left Warner Bros to join Aegis as chief executive for UK and Ireland in May.

Taylor will be responsible for the distribution and marketing of Warner Bros films. He will join Warner Bros in January, in time to lead the campaign for the next Harry Potter film, Harry Potter and the Goblet of Fire.

Taylor will report to Warner Bros Entertainment UK executive vice-president and managing director Joshua Berger, to Warner Bros Pictures International senior vice-president of European marketing Con Gornell, and to European Theatrical Distribution senior vice-president Monique Esclavissat.

Taylor will supervise a team that includes UK director of marketing Ashley Wirashina and director of publicity Jane Trotman.

Warner Bros Pictures UK’s media planning and buying account is handled by PHD. The company spent 4.7m on advertising the last Harry Potter film – Harry Potter and the Prisoner of Azkaban (Nielsen Media Research).

Other Warner titles scheduled for 2005 include Batman Begins and Charlie and the Chocolate Factory.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here