Warner Holidays picks McKiver to lead team

Warner Holidays has appointed Jane McKiver as its new sales and marketing director. McKiver replaces Julie Gould and joins from sister company British Holidays, where she headed the sales operation. Both companies are owned by Bourne Leisure.

Gould announced her departure in July and has since been carrying out consultancy work for the company, overseeing planning into 2005. She was previously marketing director for the Oasis Forest Holiday Village before it was bought and rebranded by Center Parcs.

While at Warner Holidays, Gould oversaw an advertising agency review that resulted in Doner Cardwell Hawkins being appointed to the &£2m account.

The business was previously handled by Senior King Communications. Mediaedge:CIA holds the media planning and buying account.

In June, Bourne Leisure held a marketing and media pitch for its British Holidays and Haven Holidays brands. The pitch was conducted through the AAR. HDM was appointed to the &£5m advertising and &£3m direct marketing business, and BLM Media to its media planning and buying account.

Warner Holidays specialises in exclusive short-break holidays for adults and has 13 UK hotel and country house locations, such as Corton Hall in Suffolk and Norton Grange in Yarmouth, Isle of Wight.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here