JWT scoops £20m Knorr ad business

Unilever Bestfoods has consolidated its pan-European advertising business for savoury food brand Knorr into J Walter Thompson following a strategic review of its agencies across the continent. The business is understood to be worth about &£20m.

The move follows a review of the business, which was split between JWT and DDB London. JWT has added 18 countries to the eight it handles in the region. These include, from January 1, key markets such as the UK, Italy, France, Spain, Russia and Poland. It also handles the brand in Asia-Pacific and Latin America. DDB will continue to handle Knorr across North America, the Middle East, Africa and Australasia.

Unilever sees Knorr as one of the power brands in its food business. It has brought sub-brands such as Ragu under the banner in a bid to grow the brand globally.

The business was split between the JWT and DDB London in 2001 after a major review of Unilever’s food brands following the acquisition of Bestfoods (MW June 8, 2000).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here