ASA soon to assume regulation of broadcast ads from Ofcom
The Advertising Standards Authority (ASA) will assume responsibility for the regulation of broadcast advertising from Ofcom from November 1. The ‘new’ ASA will be unveiled on October 21.
The Advertising Standards Authority (ASA) will assume responsibility for the regulation of broadcast advertising from Ofcom from November 1. The ‘new’ ASA will be unveiled on October 21.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.