ASA soon to assume regulation of broadcast ads from Ofcom
The Advertising Standards Authority (ASA) will assume responsibility for the regulation of broadcast advertising from Ofcom from November 1. The ‘new’ ASA will be unveiled on October 21.
The Advertising Standards Authority (ASA) will assume responsibility for the regulation of broadcast advertising from Ofcom from November 1. The ‘new’ ASA will be unveiled on October 21.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.