Boots launches free skincare advice service

Boots is launching a free skincare advisory service with dedicated staff trained to use state-of-the-art skin diagnostic technology and offer advice on appropriate skincare products.

The Derma-Skincare Advice Centres are being rolled out to 83 stores along with the skincare diagnostic tools that measure the skin’s moisture and oil levels, elasticity, pigmentation, facial lines and wrinkles.

Customers will be asked how they hope to improve their skin and advisers will recommend products from skincare brands available, including RoC, which claims to reverse the appearance of skin that is ageing; Murad, a range of products for problem skin; Eau Thermale Avène’s Couvrance Colour Correction range; Skin Doctors’ cosmeceutical products; and Spa Sciences’ collagen beauty mask.

The aim is to help consumers who want impartial advice and are not confident approaching a particular brand directly.

The retailer is also adding to its children’s clothing offer with a new super premium brand called Molly & Jack, which is owned and supplied by SR Gent. The company is the UK licensee for premium brand Oshkosh B’Gosh, which it also supplies to Boots. Boots also sells Mini Mode, a range supplied by Adams.

Boots is also offering customers a nursery range with a design featuring the new Disney character Heffalump.

Other new products from Boots include a range of bath and body treatments that have been blended using flower extracts called Flower Therapy, and Soltan three-in-one peel-off face mask that exfoliates, moisturises and brightens the skin with a natural tanned look.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here