Boots is launching a free skincare advisory service with dedicated staff trained to use state-of-the-art skin diagnostic technology and offer advice on appropriate skincare products.
The Derma-Skincare Advice Centres are being rolled out to 83 stores along with the skincare diagnostic tools that measure the skin’s moisture and oil levels, elasticity, pigmentation, facial lines and wrinkles.
Customers will be asked how they hope to improve their skin and advisers will recommend products from skincare brands available, including RoC, which claims to reverse the appearance of skin that is ageing; Murad, a range of products for problem skin; Eau Thermale AvÃÂ¨ne’s Couvrance Colour Correction range; Skin Doctors’ cosmeceutical products; and Spa Sciences’ collagen beauty mask.
The aim is to help consumers who want impartial advice and are not confident approaching a particular brand directly.
The retailer is also adding to its children’s clothing offer with a new super premium brand called Molly & Jack, which is owned and supplied by SR Gent. The company is the UK licensee for premium brand Oshkosh B’Gosh, which it also supplies to Boots. Boots also sells Mini Mode, a range supplied by Adams.
Boots is also offering customers a nursery range with a design featuring the new Disney character Heffalump.
Other new products from Boots include a range of bath and body treatments that have been blended using flower extracts called Flower Therapy, and Soltan three-in-one peel-off face mask that exfoliates, moisturises and brightens the skin with a natural tanned look.