Debenhams shortlists four agencies for ad account
Debenhams has shortlisted Clemmow Hornby Inge, Delaney Lund Knox Warren, Miles Calcraft Briginshaw Duffy and incumbent WCRS for its &£14m advertising account.
Debenhams has shortlisted Clemmow Hornby Inge, Delaney Lund Knox Warren, Miles Calcraft Briginshaw Duffy and incumbent WCRS for its &£14m advertising account.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.