James Villa Holidays seeks ad agency for £2m account

James Villa Holidays is looking for an advertising agency to handle its £2m business following the appointment of a chief marketer.

James Villa Holidays is looking for an advertising agency to handle its &£2m business following the appointment of a chief marketer.

The independent holiday company appointed former Eurostar head of marketing Joanna Howard to the new position of sales and marketing director in May (MW May 22).

Howard oversaw an outdoor, press and radio campaign created by Smarter Communications when she arrived at the company. The advertising was designed to promote affordable pricing and the fact that villa holidays are not just for families. The strapline was “You’ll never forget your first time”.

James Villa Holidays launched in 1984 and specialises in private villa holidays in the Mediterranean and the US. It is now preparing for the summer 2005 sales season and is offering Turkey as a destination for the first time.

The company took the opportunity to sign a sponsorship deal with ITV1’s Today With Des And Mel in January, when negotiations with former sponsor Ken Hom’s Oriental Food Range collapsed. The &£450,000 deal was brokered by ARM Direct with Carlton. Howard joined Eurostar as marketing manager in 2003 and previously held the position at GlaxoSmithKline and Quaker Oats.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here