Nestlé consolidates media planning and buying

Nestlé, the food and confectionery giant, has consolidated its £890m media planning and buying into Zenith Optimedia and WPP-owned Group M.

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Nestlé, the food and confectionery giant, has consolidated its £890m media planning and buying into Zenith Optimedia and WPP-owned Group M. It will continue to use Dentsu in Japan. The decision does not affect its creative agencies.

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