Sainsbury’s is to cut about a quarter of its 300-strong marketing department as part of a revival strategy aimed at boosting sales by &£2.5bn over three years. Chief executive Justin King is cutting 750 head-office jobs to make way for 3,000 new shopfloor staff.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.