C4 cleaning show spawns merchandise

Channel 4 television show How Clean Is Your House? is to spin off a range of household products.

The licensing division of Fremantle Media, the production company behind the cleaning makeover show, has struck a series of agreements with licensees in the UK and the Republic of Ireland, including one with Consuma to produce kitchen roll and wet wipes branded with the name of the programme.

Deals have also been signed with CKS to produce novelty gloves, and with Susan Prescott Games to produce board games and jigsaw puzzles. The products will be available by spring, through a range of multiples and independent outlets.

Slow Dazzle, already signed up by Fremantle Media Licensing Worldwide to produce calendars, will develop merchandise in further categories including homeware, clothing and compilation CDs.

Fremantle Media Licensing Worldwide vice-president for UK licensing Dom Wheeler says: “We look forward to bringing even more fashionable, innovative products to the market very soon.”

Last year, Penguin Books released a hardback book with practical advice to accompany the show, which features Kim Woodburn and Aggie Mackenzie. The book has sold more than 500,000 copies in the UK.

Versions of How Clean Is Your House? have aired in Germany, the Netherlands and the US, with others scheduled for transmission in Russia, Denmark and France.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here