Bacardi promotes David to top US job

Bacardi-Martini UK managing director Stella Davis to head entire North American operation

Bacardi-Martini UK managing director Stella David has been promoted to president of Bacardi US. She will head the entire North American region, including the US, Canada, Puerto Rico and the Caribbean.

John Beard, vice-president of emerging markets for Bacardi, will replace David.

David replaces Eduardo Sardina, a Bacardi family member by marriage, who retires next year. David will be based in Miami from January and will start in her new role in April.

David’s promotion comes a year after she was given additional responsibility for the Netherlands (MW September 11, 2003). She joined the spirits company in 1994 as marketing controller for Bacardi brands after an earlier marketing career at Pot Noodle when it was owned by Golden Wonder. She was made marketing director three years later. In 1999, David was promoted to managing director (MW March 18, 1999).

In the US, Bacardi is leading the fight for the US rights to the Havana Club rum brand. It is seeking help from the US Congress in the form of a law that would prevent Havana Club Holdings, a joint venture between the Cuban government and Pernod Ricard, from using the Havana Club name to sell its own brand of rum in the US.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here