A number of women’s magazines, including Condé Nast-owned Vogue and Glamour, have refused to run the launch advertising campaign for Helen of Troy’s Vidal Sassoon Femme Fatale bikini trimmer. The campaign, created by Spirit Advertising, has been accused of being too explicit. The ads feature nude shots of models, with exposed bikini areas demonstrating the five stencil shapes. For the heart stencil, the model reveals a heart shape in her pubic hair. The strapline reads: ‘Maybe there is such a thing as love at first sight’. Femme Fatale claims to be the first rechargeable wet-and-dry bikini trimmer on the market. The campaign, which broke last week, will run until December in other women’s and lifestyle titles such as New Woman.