Aston Villa in talks over launch of reality TV show

Football club Aston Villa is in talks to create an international reality television programme, to strengthen its links with its domestic ethnic-minority fan base and its international supporters.

The programme would track the progress of several young footballers, selected from football training academies set up by the club around the world. Aston Villa is talking to TV networks in territories such as the US, India and the West Indies about the programme. A deal in the UK is expected by the end of the week, with a network that would also work on producing the show.

Networks in various countries would follow the progress of their nation’s footballers from the academy towards the Premiership team. In the UK, the programme would trace a local young Asian footballer as he tries to break into the team.

A source says the programme will help to bring the club closer to the local ethnic population, while taking the Aston Villa name into homes around the world. The programme is also expected to involve a deal with IT giant Cisco Systems.

Aston Villa marketing director Phil Smith says the club is trying to find different ways to relate to people around the world, rather than simply touring different countries with the team. Smith joined Aston Villa as marketing chief last year, from wholesale grocer Blueheath (MW October 23, 2003).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here