Coca-Cola’s volumes drop
Coca-Cola’s volumes dropped three per cent in North America and Europe in the third quarter of this year. The drops were compensated for by growth in other territories to give a worldwide volume rise of one per cent.
Coca-Cola’s volumes dropped three per cent in North America and Europe in the third quarter of this year. The drops were compensated for by growth in other territories to give a worldwide volume rise of one per cent.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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