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Marketing jobs set to go at BBC after Thompson review

Marketing Week

The BBC could axe more than 40 marketers in a review of the organisation instigated by director-general Mark Thompson. Thompson has indicated that jobs are at risk as he prepares to make the corporation as lean and trim as possible in the run-up to the renewal of its charter. Estimates vary as to the number […]

McCann scoops £2m Burton’s task

Marketing Week

Burton’s Foods has appointed McCann Erickson to handle the £2m advertising business for Jammie Dodgers. The decision follows an extensive review of the Burton’s portfolio and its agencies. The agency pitched against four undisclosed agencies to win the business, although it is not thought that incumbent Saatchi & Saatchi was involved. The company has also […]

Fiat appoints global marketing head

Marketing Week

Troubled car company Fiat Auto has appointed Claudio San Pedro as global head of marketing and communications for the main Fiat brand. He replaces Erlana Castro, who moves to Brazil to take up a marketing position with Fiat Auto Brazil. San Pedro will oversee Fiat’s relationship with Leo Burnett, which looks after its advertising across […]