McCann scoops £2m Burton’s task

Burton’s Foods has appointed McCann Erickson to handle the £2m advertising business for Jammie Dodgers. The decision follows an extensive review of the Burton’s portfolio and its agencies.

The agency pitched against four undisclosed agencies to win the business, although it is not thought that incumbent Saatchi & Saatchi was involved. The company has also moved the Wagon Wheels business into Kastner & Partners, without a competitive pitch. Next year, Burton’s will have a marketing budget of £4m.

It had been reported that marketing director Jaspal Chada had moved all of the Burton’s portfolio into FCB London in September, but this only applied to the Cadbury Fingers account, which was also previously with Saatchi & Saatchi.

Chada, who took over the role in February, says he has carried out a “fundamental review” and has been looking for agencies that understand the company’s culture and needs.

Chada has also completed a review of Burton’s media agencies and has appointed Universal McCann to handle the business. It is understood that it pitched against BLM Media to win the account. The incumbent agency was Vizeum and Naked handled the planning for Wagon Wheels.

Chada says that he plans to take the company in a new direction next year to make the most of its brands and their heritage.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here