Orange head of brand Georgina Smith has left the company as part of a restructure of its marketing department. She has been replaced by Kristof Fahy, who takes the new post head of brand and advertising. Six people now report to brand marketing director Pippa Dunn and the reshuffle has also led to 15 redundancies at lower level.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.