Pravda wins £2m work for holiday company Neilson

Pravda Advertising has been handed the £2m advertising business for specialist ski and activity holiday company Neilson.

Pravda Advertising has been handed the &£2m advertising business for specialist ski and activity holiday company Neilson.

The agency, which has offices in Manchester and London, was given the business by marketing director Joe Lynch without a pitch. The previous incumbent was Hemisphere. Freelancer Bill Barker will handle media planning and OMD UK media buying.

Pravda will develop a new branding for Neilson and develop a customer relationship management programme and advertising campaign. The latter will include outdoor, press and online activity and will break after Christmas.

Neilson is owned by Thomas Cook and based in Brighton. Its holiday products include skiing and snowboarding, windsurfing, scuba diving and sailing holidays. The company launched as an independent in 1979 and became part of Sun World, which was bought by Thomas Cook in 1996.

Pravda was founded two years ago and its partners are Simon Sinclair, a former creative partner at McCann Erickson, Tim Trapp, a former head of account management at Soul, and Phil Howells, a former senior art director at Still Price Lintas.

Thomas Cook is talking to integrated agencies about handling advertising and direct marketing for its main brand. It parted company with TBWA/London in July and insists it will not have an agency of record but form a roster of agencies (MW July 22).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here