Triangle wins KFC account
Triangle has won the below-the-line account for KFC, following a review of the fast-food chain’s store communications and promotion activity. Triangle will take over from Orckid later in the year.
Triangle has won the below-the-line account for KFC, following a review of the fast-food chain’s store communications and promotion activity. Triangle will take over from Orckid later in the year.
The rapidly ageing UK population isn’t just causing a pensions crisis, the marketing world is also being affected by the demographic changes.
Pravda Advertising has been handed the £2m advertising business for specialist ski and activity holiday company Neilson.
If you’re a marketer at a US-based multinational, there’s some good news and some bad news about the forthcoming Presidential election. First, though, let’s look at a few statistics. Sir Martin Sorrell, chief executive of the world’s second-largest marketing services company WPP Group, has in recent years earned a reputation for accurate forecasting falling little […]
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.