Troubled car company Fiat Auto has appointed Claudio San Pedro as global head of marketing and communications for the main Fiat brand. He replaces Erlana Castro, who moves to Brazil to take up a marketing position with Fiat Auto Brazil. San Pedro will oversee Fiat’s relationship with Leo Burnett, which looks after its advertising across […]
Samsung Electronics has announced that its new chief marketer, Gregory Lee, will not take over the role until January, increasing speculation that the company’s global advertising review will not be completed until that time. The pitch is between WPP Group, Publicis Groupe and incumbent Interpublic.
Sainsbury’s is planning to cut £40m from its marketing budget over the next three years as part of its bid to get ‘back to basics’.
Ben Sherman marketing director Andy Rigg is leaving the clothing company to pursue other interests after nearly three years in the role. He will continue to advise chief executive Miles Gray on marketing strategy but is keen to move to a post with wider responsibilities. Rigg is responsible for repositioning Ben Sherman as a fashion […]
PZ Cussons is to overhaul the Original Source range of toiletries for the first time since it launched in 1995, and back the relaunch with its largest advertising spend to date. Cussons, which acquired Original Source in 2002, will revamp the brand’s distinctive packaging with new colours, font and different bottle types, including a “top-down” […]
Sainsbury’s Bank has appointed Walsh Trott Chick Smith (WTCS) to the £15m relaunch of its car insurance.
Controversial betting exchange Betfair has appointed Niall Wass to head its marketing, following the departure of director of marketing communications Ian Winton. Winton left the company in August after just six months. He had promised a &£20m repositioning of the company and was in the process of devising a direct and online communications strategy to […]
There was an inaccuracy in your story “Great Ormond Street charity seeks head of fundraising” (MW September 23). You say that Great Ormond Street Hospital Children’s Charity’s (GOSHCC) marketing and fundraising team raised over &£63m last year. If only this were true; we did in fact raise &£26.9m. The hospital is engaged in a &£312m […]
Sotheby’s is recruiting a European marketing director to oversee its activity in the UK and Europe.
EMAP Consumer Media is to launch a women’s weekly glossy, titled Grazia, in the spring. It will be supported by a £16m marketing and advertising spend. The magazine is likely to have an initial print-run of 150,000.
M&S’s old guard would have its shareholders believe it has done them a favour saving them from Green.
SurfControl, the internet and e-mail filtering specialist, has promoted executive vice-president for Americas sales Mick Adamson to president, Americas operations. He replaces Kevin Blakeman, who becomes executive vice-president of products and technology, in a restructure of SurfControl’s American operations. SurfControl’s first-quarter profits – hit by restructuring and goodwill write-offs – fell from $3.4m (£1.9m) to […]
McCann Erickson has created a £1.6m television and press Christmas campaign for Glenfiddich single malt whisky. The campaign will go on air on November 1.
Pravda Advertising has been handed the £2m advertising business for specialist ski and activity holiday company Neilson.
Highbury House Communications is to cease publishing CarBuyer magazine, Inside Reader’s Home and Country House & Home, following a portfolio review.