Month: November 2004

Disney plans rebrand for Fox Kids in the UK

Disney-owned Fox Kids is to rebrand in the UK from January 1, 2005 as Jetix with what will be the channel’s largest marketing campaign to date. The channel will use cinema advertising for the first time as the driving force behind the campaign. Fox Kids has already introduced the Jetix name in the UK by […]

London Heliport in £1m sponsorship hunt

Weston Group, which owns and operates the London Heliport, is offering a series of sponsorship packages totalling &£1m. The group is seeking luxury goods and prestige car manufacturers to display their logos on the landing area, which would be visible from the air, and to brand the hoardings around the apron perimeter. There will also […]

Swan Hellenic picks sales director to front ad team

Premium cruise line Swan Hellenic has handed marketing duties to its sales director Andrew Magowan following the planned departure of marketing director Carolanne Dieleman. Marketing and brand delivery director Dieleman is leaving the company, owned by Carnival UK, for personal reasons. She joined Swan Hellenic as sales director in February 1998 from the position of […]

Disney plans rebrand for Fox Kids in the UK

Disney-owned Fox Kids is to rebrand in the UK from January 1, 2005 as Jetix with what will be the channel’s largest marketing campaign to date. The channel will use cinema advertising for the first time as the driving force behind the campaign. Fox Kids has already introduced the Jetix name in the UK by […]

GWR Group reports rise in profits

GWR Group, the owner of Classic FM, has reported a 12 per cent rise in pre-tax profits on turnover up three per cent to £61.3m for the six months to September 31.

‘Half of consumers change brands after Net research’

Consumers trust information they find on websites more than they trust conventional offline sources, according to new research. In addition, significant numbers of consumers who had decided to buy a particular brand changed their minds because of information they found online. Just under half (42 per cent) of consumers surveyed for the research – conducted […]

GSK to revamp bottle cap on Lucozade Sport

GlaxoSmithKline (GSK) is to introduce sports caps for its Lucozade Sport drinks as a way to stay ahead in the sports drinks market. Lucozade Sport is the market leader in the sports drink category, but unlike competitors such as Coca-Cola’s Powerade or Nestlé Waters’ Vittel+ Energy, its 500ml plastic bottles are not packaged with sports […]

Mercier Gray goes into liquidation

Mercier Gray, the independent media-neutral agency, is to go into liquidation. All 50 of the agency’s staff are to lose their jobs. Chartered accountants Berg Kaprow Lewis was called in to act as liquidator at the end of last week and the agency has ceased trading. It will be officially put into liquidation at a […]

Gimcrack Grant gets a giggle from the girls

Some people spend too much time thinking about work. Take Dead Ringers impressionist John Culshaw, who was guest speaker at the recent Marketing Society dinner at The Grosvenor hotel. Needing to freshen up before the event, Culshaw borrowed one of the bedrooms booked by the society, leaving his belongings in a bag while he went […]

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