Baber Smith to create outdoor campaign for Lost Dogs and Cats line
Baber Smith has been appointed to create an outdoor campaign for Battersea Dogs Home’s Lost Dogs and Cats line. Maiden Outdoor has provided subsidised media.
Baber Smith has been appointed to create an outdoor campaign for Battersea Dogs Home’s Lost Dogs and Cats line. Maiden Outdoor has provided subsidised media.
Somerfield group buying and marketing director Robin Whitbread, who is also managing director of sister brand Kwik Save, has resigned from his role. Katie Bickerstaff, the director of Somerfield Stores and retail services, will take over at Kwik Save, and chief executive Steve Back will handle marketing.
Somerfield group buying and marketing director Robin Whitbread, who is also managing director of sister brand Kwik Save, has resigned from his role. Katie Bickerstaff, the director of Somerfield Stores and retail services, will take over at Kwik Save, and chief executive Steve Back will handle marketing.
Smaller exhibitors are the lifeblood of consumer shows, but many of them claim exhibition organisers ignore their needs to concentrate on the big spenders, says Richenda Wilson
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.