Clemmow Hornby Inge has developed a television advertising campaign for British Gas that aims to demonstrate how the utility provider is always available to help its customers. The campaign will focus on how British Gas helps its vulnerable customers through its ‘Here to Help’ programme, a charitable initiative that aims to improve living conditions and the quality of life for over 500,000 households living in poverty. The ad features an old woman looking out of her window at the snow-covered ground as a British Gas engineer transforms her home into a warm cosy place by insulating her loft and ‘lagging’ her boiler. The ad will break on November 5, and will run alongside an online advertising campaign on the Yahoo! and MSN sites. Carat handles media planning and buying.