The Metropolitan Police is launching a London-wide advertising campaign to support its fight against drug dealers. A series of 48-sheet poster and press ads will encourage people to contact Crimestoppers with information about drug dealers in their neighbourhood. Miles Calcraft Briginshaw Duffy created the campaign.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.