NatMags publisher to head Hachette sales

Hachette Filipacchi UK has appointed Tony Long as its sales director. Long joins from rival company The National Magazine Company, where he was publisher of Good Housekeeping. He replaces Tim Kirkman, who left after less than a year in the job.

Long was promoted by NatMags in July this year from associate publisher to publisher of Good Housekeeping, after Chris Hughes defected to Condé Nast’s Easy Living.

As sales director at Hachette, Long will be responsible for advertising sales across the company’s magazine portfolio, including women’s glossies Elle and Red, teenage title Sugar, and Inside Soap.

Long will report to UK chairman Kevin Hand, who has spearheaded a management restructure since the company was formed in 2002 after it acquired Elle and Red from EMAP and took over Attic Futura, which published Sugar. At the time the restructure also resulted in the departure of managing director Vivien Cotterill, who previously headed the Attic Futura business. Kirkman, a former Carat press director, was appointed by Hand. He created the role last year to help him oversee a phase of launches at Hachette. Kirkman left suddenly in August to pursue other interests.

Hachette’s magazine portfolio also includes B, TV Hits and All About Soap.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here