NatMags publisher to head Hachette sales

Hachette Filipacchi UK has appointed Tony Long as its sales director. Long joins from rival company The National Magazine Company, where he was publisher of Good Housekeeping. He replaces Tim Kirkman, who left after less than a year in the job.

Long was promoted by NatMags in July this year from associate publisher to publisher of Good Housekeeping, after Chris Hughes defected to Condé Nast’s Easy Living.

As sales director at Hachette, Long will be responsible for advertising sales across the company’s magazine portfolio, including women’s glossies Elle and Red, teenage title Sugar, and Inside Soap.

Long will report to UK chairman Kevin Hand, who has spearheaded a management restructure since the company was formed in 2002 after it acquired Elle and Red from EMAP and took over Attic Futura, which published Sugar. At the time the restructure also resulted in the departure of managing director Vivien Cotterill, who previously headed the Attic Futura business. Kirkman, a former Carat press director, was appointed by Hand. He created the role last year to help him oversee a phase of launches at Hachette. Kirkman left suddenly in August to pursue other interests.

Hachette’s magazine portfolio also includes B, TV Hits and All About Soap.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here