Hachette Filipacchi UK has appointed Tony Long as its sales director. Long joins from rival company The National Magazine Company, where he was publisher of Good Housekeeping. He replaces Tim Kirkman, who left after less than a year in the job.
Long was promoted by NatMags in July this year from associate publisher to publisher of Good Housekeeping, after Chris Hughes defected to Condé Nast’s Easy Living.
As sales director at Hachette, Long will be responsible for advertising sales across the company’s magazine portfolio, including women’s glossies Elle and Red, teenage title Sugar, and Inside Soap.
Long will report to UK chairman Kevin Hand, who has spearheaded a management restructure since the company was formed in 2002 after it acquired Elle and Red from EMAP and took over Attic Futura, which published Sugar. At the time the restructure also resulted in the departure of managing director Vivien Cotterill, who previously headed the Attic Futura business. Kirkman, a former Carat press director, was appointed by Hand. He created the role last year to help him oversee a phase of launches at Hachette. Kirkman left suddenly in August to pursue other interests.
Hachette’s magazine portfolio also includes B, TV Hits and All About Soap.