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Kelvin tries to conceal his greys

Marketing Week

TalkSport’s offensively ageist advertising in the marketing press continues with its “Chairway to Heaven” campaign. But the insulting content designed to attack the listeners of rivals is questionable for reasons other than taste. According to TalkSport’s own figures, 55 per cent of its listeners are aged 45 years or more. So why imply you have […]