Rainey Kelly Campbell Roalfe/Y&R creates Danone ads
Rainey Kelly Campbell Roalfe/Y&R has created an ad campaign for Danone, promoting the launch of Shape Pleasures low-fat yoghurt.
Rainey Kelly Campbell Roalfe/Y&R has created an ad campaign for Danone, promoting the launch of Shape Pleasures low-fat yoghurt.
Aston Villa’s foray into the world of reality TV demonstrates the lengths such teams are going to as they attempt to compete with the likes of Manchester United and Arsenal, says Robert Lester
Walsh Trott Chick Smith has created a £2m television campaign for WBD Brands-owned Marston’s Pedigree ale.
TalkSport’s offensively ageist advertising in the marketing press continues with its “Chairway to Heaven” campaign. But the insulting content designed to attack the listeners of rivals is questionable for reasons other than taste. According to TalkSport’s own figures, 55 per cent of its listeners are aged 45 years or more. So why imply you have […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.