WTCS unveils TV campaign for Marston’s Pedigree ale
Walsh Trott Chick Smith has created a £2m television campaign for WBD Brands-owned Marston’s Pedigree ale.
Walsh Trott Chick Smith has created a £2m television campaign for WBD Brands-owned Marston’s Pedigree ale.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.