EasyJet marketer quits ahead of ad push

EasyJet head of marketing Alistair Buckle is leaving the low-cost airline. Buckle, who does not have a job to go to, is leaving at the start of a major advertising push to reposition the easyJet brand.

It is thought that a restructure within easyJet has made Buckle’s original role redundant, although it is understood he was offered another position. He will leave at the end of this month.

Buckle joined easyJet in 1999 and helped to develop the airline as the low-cost pioneer. He remained in place when easyJet bought British Airways’ owned rival Go. Go’s top marketer, David Magliano, briefly held the sales and marketing director title.

Commercial director Mike Cooper is also due to leave the airline next year as soon as a successor is found (MW September 30). Cooper has been overseeing the repositioning of the airline under a new strapline “Come on let’s fly”.

Cooper and Buckle have worked on easyJet’s first television campaign, which launches today (Wednesday) and is created by Sledge Advertising. The campaign, which runs with 30-second spots, runs for four weeks and is supported by press, radio and outdoor activity and a new sonic identity.

EasyJet is coming under pressure during the winter season as rivals such as Ryanair cut prices and the full-service carriers adjust their pricing models.

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